Explore my work in Graphic Design and Branding

A selection of graphic design and branding work exploring how visual identity, typography and composition can come together to communicate ideas with clarity and personality. From branding concepts and promotional materials to layouts and visual assets, these projects showcase my ability to develop distinctive and engaging design solutions.

Leadership Program

Evolve is a corporate leadership development initiative for which I led the visual conceptualisation and development of the program identity. I created original illustrations, animations and supporting multimedia assets to establish a cohesive visual language, enhance learner engagement and bring the overall learning experience to life.

Induction Program

I developed the creative direction and visual identity for a corporate induction experience, transforming what could have been a standard onboarding journey into a more engaging and memorable learning experience. Through original illustration, animation and multimedia design, I created a distinctive visual style that gave the program its own personality and helped guide learners through the induction journey.

Infographics

A selection of corporate infographic designs created to communicate information in a clear, engaging and visually compelling way. These examples showcase templates developed to highlight team achievements, celebrate success and promote collaboration and support.

Department Mascot

‘Cooper’ is a fun and approachable character designed as a team mascot for an organisational Chief Operations Office. Based on the brief to create a pigeon that looks after its nest, Cooper became a visual metaphor for the department’s role in nurturing the business and supporting the teams it leads. The character was designed to give the department a friendly, memorable personality while reinforcing its role as a source of care, guidance and support.

Flu Fighters Campaign

During my time working with Sonic HealthPlus, I provided graphic design and visual communication support across health promotion campaigns, workplace communications and instructional materials, creating print and digital resources, safety illustrations and user documentation. For the Flu Fighters campaign, I created a series of friendly healthcare characters to promote immunisation and help communicate important health information throughout the cold and flu season.

WAnimate Branding

For a period, I served on the board of WAnimate, a Western Australian animation association that regularly hosted industry information nights, networking events and community gatherings. As part of my involvement, I was asked to create a series of promotional banners to help advertise and build awareness of these events.

Glyfx Branding

These designs were created as part of an extension of the Glyfx brand, exploring how the existing visual identity could be developed across promotional materials. During my time with the company, I also designed the brand mascot and a series of playful, attention-grabbing promotional concepts to help showcase their products and services.

Glyfx Icon Design

While working at Glyfx, my core role focused on designing icons, illustrations and visual assets for web, software and application interfaces. At the time, many clients required icons specifically designed for Windows XP and Vista environments, giving me extensive experience creating detailed, polished interface graphics that aligned with the distinctive visual style and technical requirements of Microsoft’s operating systems.